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Why online demonstrations tools are a crucial in digital sales and how they compare

With the shift from physical to digital sales a new challenge arises. How to best show the features and characteristics of a product online which once you simply exhibited e.g. on a trade show?

One of the best ways to demonstrate products online is by sharing screen with the prospective customer. Screen sharing is a time-saver for everyone. It enables companies to host meetings online with clients or business associates remotely. And, online demonstration provides significant travel savings allowing you to meet people all over the world in just a matter of seconds.

 

Why screen sharing and online demos are a cornerstone of digital sales


Here I list 5 top competitive advantages of screen sharing:

1) Visualization Is Invaluable

Did you know that about 65% of the population are visual learners? This means that these people learn best when they see more than hear what you say about your product or service. They need something visible to engage their brain and help them retain information. This makes the visualization of your sales call vital.
A visualization is an invaluable tool for client sales because your ten-minute screen sharing session can minimize the potential misunderstanding of features, benefits, or even limitations that you tried to explain over the phone or through a series of emails. It gives your potential client a first-hand look at exactly what you and your offer can do to solve their problem.
Visual aids, such as those found in a screen sharing session, can provide first-hand information and provide valuable insight that enables potential clients to make an informed and assured decision to invest their money into what you offer.

2) More Effective Closing

As we touched on in the first point, a screen sharing tool provides an in-person experience that is vital to a sale. They can be walked through the product or service lifecycle, and they can ask questions that they have during the process. This walkthrough of a visual demonstration can increase your closing rate.

3) Enables You to Communicate More Effectively

This point ties the first two points together.
Because you can visually guide your prospect, you can communicate more efficiently. The written and spoken language is, apparently, great. Without it, where would any of us be? Well, we indeed wouldn’t be involved in sales! The problem with relying on emails (written communication) or phone calls (spoken conversation) is that we filter what we read and what we hear. That is not necessarily a bad thing; we all do it. There’s no escaping it even when we do our very best to be objective.
Even if your written or spoken presentation is bias-free, you cannot ensure that all bias is eliminated on the receiver’s end. That is because we just can’t control people. However, we can take better control of a situation when we can speak with someone and show them exactly what we mean.

4) Sets You Apart From Your Competitors

We all want to be the best in the industry. We want to be the best, because those that are the best are the ones that are most sought after. They are the industry experts that people know and trust. So, we look for ways to provide excellent customer service, focus more on client convenience, and ways to engage in the global marketplace. Screen sharing can help you meet all of those goals.

5) Reduces Follow-up Support Calls

Have you ever had to call a company looking for support in how to use their product or service? Does it frustrate you because you do what they tell you to do, but it still doesn’t seem to work? It is why many of us feel so much relief when the company can show us remotely how to fix our problems. Screen sharing with potential clients has the same effect.
The extra time spent screen sharing is an investment into the closing and the future satisfaction of the potential client. It reassures the prospect that you and your company are available to assist with any next problem. The screen sharing session has the potential of reducing follow-up support calls because there is less of a chance of miscommunication. Since they can see exactly what they need to do, they feel more secure in taking the reins with what you have to offer. Saved time on both the end of the potential client and for you produces more satisfaction from the relationship and increases the potential for referral business.

 

Which tools are available for online demonstrations


We reviewed some of the leading Online Demo/Screen Sharing software available and here is the critical list of Pros and Cons of it.

InstantLiveDemo

The solution InstantLiveDemos allows you to go from website-based lead capture to product demos in seconds by using reliable Screen Sharing that works every time. Place a Call to Action button on your landing pages (or emails or …) and allow customers to request presentations in real time, right when you have their attention.

InstantLiveDemo not only captures more leads. The system enriches contacts with actionable information such as social profiles and phone numbers.

Once a website visitor clicks the “Request a Demo Now” button they are asked to provide their phone number. Your sales call along with a visual presentation can start seconds after that. No other software can do this!

Integrates with your CRM, exchange contacts using APIs, embed Request a Demo Now buttons in e-mails, send Screen Sharing Session links and reduce the time required for presentation setup, saving up a whopping hour daily if presenting as a full-time job!

Pros: Straightforward to use, no downloads, fast to connect, website integration, lead enrichment, CRM integration, low price, cross-platform, reliable, Meeting scheduler

Cons: No in App calling


Mikogo

Mikogo is an easy-to-use free screen sharing solution that provides a fast and secure solution for web conferencing, online meetings, remote support, webinars, sales calls, web presentations, and more. With high-speed desktop sharing capabilities, Mikogo allows the presenter to share their screen (including any document or application) with their meeting participants live over the web in real-time. Anything the presenter can see on their screen, the participants can view remotely on their very own screens.

There are many features included with Mikogo as a free download. Businesses benefit by upgrading to a business account with further features. Security is of a high standard, employing an industry-leading AES encryption, along with several other security measures.

A quick and straightforward setup means that Mikogo is suitable for all users, from the average computer novice to the more advanced user.

Pros: Cost effective, fast to connect, lead enrichment, CRM integration, low price, cross-platform, Recording and Playback

Cons: an Insufficient period Freeware version

TeamViewer

Teamviewer was one of the first remote control software suites I used that gave me an easy way to transfer files to the system I was working on.

This was invaluable because it saved me from trying to download various file cleaners and virus removal tools to an infected system that had a non-functional browser.

The corporate editions added further abilities for an administrator to manage the operations across a corporation and configure security policies for the clients. Then, they decided to change their business model.

Pros: Remote Support and administration, Group sharing, Outlook Meeting Add-in, Session Handover, Remote Control
Cons: Needs authorization every time, costly.

Cisco WebEx

WebEx combines desktop sharing through a web browser with phone conferencing and video, so everyone sees the same thing while you talk.Save time and money in travel. Easily collaborate with distant colleagues and clients. Eliminate the hassle of emailing files and following up by phone. Make your meetings more productive and successful. Collaborate in real time: Use our whiteboarding, note-taking, and annotation tools to mark up documents as you share. Moreover, give anyone in your meeting the power to do the same.

Keep track of conversations and decisions by recording your meeting audio and video with just one click. Moreover, then share it securely with anyone you would like.
Make your online meetings mobile

Pros: Live / Video Conferencing, Video call recording, Collaboration tools Chat functionality, Application/file sharing, Screen sharing
Cons: Requires Download of the plug-in, constant updates required

GoToAssist

GoToAssist provides a remote support solution for IT managers and technicians to access and control devices remotely, carry out in-session chat, transfer files and remotely configure and reboot devices. The complete remote support solution provides two-way screen sharing so that both technicians and customers can share each other's screens. Live remote support can be offered on both PC and Mac devices, as well as from and on smartphones and other mobile devices.

GoToAssist provides you with the ability to collaborate and share tasks with team members by inviting other support technicians to sessions and transferring remote support sessions to other reps. The Management Center allows you to assign tasks, permissions and access to multiple technicians. Each rep can support up to 8 customers at a time. Technicians can also use the app to access and control unattended devices to fix problems even when an end user is not present. Furthermore, GoToAssist offers session reporting and session recording to track time spent on tasks and keep audit trails.

Pros: Simple installer, reliable, cross-platform, ease of use, Application/file sharing, Screen sharing
Cons: Retail Price a little high compared to other free products

 

Many great tools are available – but the fit into the sales process makes the difference

To summarize, each tool has got its pros and cons. But when it comes to giving the customer ease of use and reliability, we think InstantLiveDemo stands out among all the available options. The main reason is that it integrates well into the digital sales process while the other tools are more for team meetings or remote support (Team Viewer).

Our reasons are the following:
It is as simple as a click of a single button for the customer; there is no waiting period, no plugs or extension needs to be downloaded and installed, no lengthy forms to be filled in to be answered later. These are some of the pain points for the customer when they try for the remote meetings with the suppliers or product and solutions partners.

But the person requestion the demo is not the only person involved. With InstantLiveDemo, a sales team member can confidently share their full screen, a particular browser page, or switch between different pages with encryption, content filtering and an audit log helping to maintain data security.

The sales agent can share their screen with customers using a link sent via SMS text message, chat, or email. Alternatively, customers can go to: meeting.is/solo and click on their contact's picture.
Public screen sharing links can be personalized by sales and customer service team to match company branding. Via a preview pane, agents can see exactly what their customer sees and engage them even if there's a network delay.

As a browser extension, no installation of InstantLiveDemo is required on the client's end, nor is there any need to exchange dial-in codes or run executable files. InstantLiveDemo works over bad connections as well as on old browsers and obscure devices.

InstantLiveDemo currently is an only cost-effective solution available in the market which addresses all these major problem areas for the customer and offers a smooth process With the help of InstantLiveDemo, the supplier and consumer both can concentrate their efforts on business at hand than the infrastructure required to conduct the successful online meeting.

This makes it a vital tool in the digital sales chain.