As a provider of the tool for instant demos we very often receive questions on “how to deliver a good demo”. Thus, we reviewed a long list of articles, discussed and provide you here a list of the top 5 of our team. The list also includes why we think the link is of particular interest.
Here we go:
1) How to Demo Your SaaS Product
The goal of the demo is not to demo your product. Instead, the goals of the demo are: to identify the prospect’s pain that they’re hoping to solve, to identify if your product is a good fit to solve the pain, to leave the prospect believing that your product is a great solution to the pain and your employees really know their stuff. The demo is the backdrop in which the main event takes place and the main event is the conversation.
https://medium.com/@gonzofy/how-to-demo-your-saas-product-752dfc0e2051
2) How to give a better SaaS product demo
Remember, the demo is not about you, but your prospect. Resist the temptation to showcase every single feature your product is capable of. Focus on the pain points of your prospect and prioritize which features to show accordingly. Conversation intelligence solutions like Chorus and Gong can help increase demo effectiveness, while sales enablement tools like Guru come in to provide you with instant access to expert-verified knowledge.
https://blog.statsbot.co/how-to-give-a-better-saas-product-demo-a92d0c993ddc
3) 5 Ways to Wow on Your Next SaaS Product Demo
Be a storyteller, a demo is like a choose-your-own-adventure storybook. If you already have a good idea of the role, company, pain points and goals of your prospect, it’s time to start painting an interactive picture for them. Create an engaging atmosphere for them to envision using your software.
https://www.upwork.com/hiring/for-clients/5-ways-to-wow-on-your-next-saas-product-demo/
4) Everything I Wish I’d Known Before I Started Demoing SaaS
The pre-demo work is the most important part of the entire demo. It gives you the ingredients you need most: context and priority. Identify the most relevant case studies to mention, based on what you know about their industry. During the demo follow the 80/20 rule: 80% of the demo content should be about your customers, and 20% should be about your solution.
https://thebetterstory.co/everything-i-wish-id-known-before-i-started-demoing-saas-f83c1c4fad99
5) How to give product demos that sell
Don’t assume you’ve got your prospect's undivided attention, it’s almost certain that prospects will multitask during your demo: checking email, Twitter, Facebook, etc. Remember to highlight the highlights and mark what’s memorable. The closing statement should be a strong, clear call to action. It's your job to get the prospect to take the next step.
http://blog.close.io/how-to-give-product-demos-that-sell
Do you have any tip we should include? Happy demos with instant live demos.
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