With the shift from physical to digital sales a new challenge arises. How to best show the features and characteristics of a product online which once you simply exhibited e.g. on a trade show?

One of the best ways to demonstrate products online is by sharing screen with the prospective customer. Screen sharing is a time-saver for everyone. It enables companies to host meetings online with clients or business associates remotely. And, online demonstration provides significant travel savings allowing you to meet people all over the world in just a matter of seconds.

 

Why screen sharing and online demos are a cornerstone of digital sales

Here I list 5 top competitive advantages of screen sharing:

1) Visualization Is Invaluable

Did you know that about 65% of the population are visual learners? This means that these people learn best when they see more than hear what you say about your product or service. They need something visible to engage their brain and help them retain information. This makes the visualization of your sales call vital.
A visualization is an invaluable tool for client sales because your ten-minute screen sharing session can minimize the potential misunderstanding of features, benefits, or even limitations that you tried to explain over the phone or through a series of emails. It gives your potential client a first-hand look at exactly what you and your offer can do to solve their problem.
Visual aids, such as those found in a screen sharing session, can provide first-hand information and provide valuable insight that enables potential clients to make an informed and assured decision to invest their money into what you offer.

2) More Effective Closing

As we touched on in the first point, a screen sharing tool provides an in-person experience that is vital to a sale. They can be walked through the product or service lifecycle, and they can ask questions that they have during the process. This walkthrough of a visual demonstration can increase your closing rate.

3) Enables You to Communicate More Effectively

This point ties the first two points together.

As a provider of the tool for instant demos we very often receive questions on “how to deliver a good demo”. Thus, we reviewed a long list of articles, discussed and provide you here a list of the top 5 of our team. The list also includes why we think the link is of particular interest.

Here we go:

1) How to Demo Your SaaS Product

The goal of the demo is not to demo your product. Instead, the goals of the demo are: to identify the prospect’s pain that they’re hoping to solve, to identify if your product is a good fit to solve the pain, to leave the prospect believing that your product is a great solution to the pain and your employees really know their stuff. The demo is the backdrop in which the main event takes place and the main event is the conversation.

https://medium.com/@gonzofy/how-to-demo-your-saas-product-752dfc0e2051

2) How to give a better SaaS product demo

If your software/product needs an assisted walkthrough and more personalized approach then demos are far more effective than free trails. This is not only our oppinion. This excelent article underscores the same point:
https://blog.capterra.com/free-trial-vs-free-demo/

Of Course there are situations in which both Tools make sense. This has to be defined on a case by case basis. But once a demo is necessary it should be instant.

Here is an excellent tool for InstantDemos or InstantPresentations which is the easiest to set up for both customer and inside sales team. Achieve more conversion with the help of effective demos.

Also the great article from Kissmetrics on the importance of lead response time on sales performance I really like, confirms the importance of Speed.

It is an important reminder how important fast response are and how much time to respond impacts conversion.

What do you get out of it?

If you want to improve sales performance you should read it. Most interesting is that the article is back from 2013, but the topic is still very much up to date. While I like the mapping of the response time in the article, I found Instant Demos (see link below) a significant tool to improve response time to our customers.

Enjoy the read

https://blog.kissmetrics.com/dont-lose-saas-sales/