With the shift from physical to digital sales a new challenge arises. How to best show the features and characteristics of a product online which once you simply exhibited e.g. on a trade show?

One of the best ways to demonstrate products online is by sharing screen with the prospective customer. Screen sharing is a time-saver for everyone. It enables companies to host meetings online with clients or business associates remotely. And, online demonstration provides significant travel savings allowing you to meet people all over the world in just a matter of seconds.

 

Why screen sharing and online demos are a cornerstone of digital sales

Here I list 5 top competitive advantages of screen sharing:

1) Visualization Is Invaluable

Did you know that about 65% of the population are visual learners? This means that these people learn best when they see more than hear what you say about your product or service. They need something visible to engage their brain and help them retain information. This makes the visualization of your sales call vital.
A visualization is an invaluable tool for client sales because your ten-minute screen sharing session can minimize the potential misunderstanding of features, benefits, or even limitations that you tried to explain over the phone or through a series of emails. It gives your potential client a first-hand look at exactly what you and your offer can do to solve their problem.
Visual aids, such as those found in a screen sharing session, can provide first-hand information and provide valuable insight that enables potential clients to make an informed and assured decision to invest their money into what you offer.

2) More Effective Closing

As we touched on in the first point, a screen sharing tool provides an in-person experience that is vital to a sale. They can be walked through the product or service lifecycle, and they can ask questions that they have during the process. This walkthrough of a visual demonstration can increase your closing rate.

3) Enables You to Communicate More Effectively

This point ties the first two points together.

 

InstantLifeDemos for insurance brokers - you advantage in digital sales

The age of digital sales more and more reaches the insurance industry. With the difference that most clients are way more ahead compared to the broker as they go online, search for the solution they like and inform themselves outside of the old structure of offices and areas.

The situation - customers are online

Insurance customers inform themselves more and more online, send their request by email or even by messenger and expect a fast and competent reply.
This means insurance brokers need to spend way more resources on their digital presence leading to costs for a state of the art website, Social Media marketing, Search Engine optimization.
But as fast as they come to your website, as fast are they gone. Especially for potential new customers that are interested in an insurance solution or have a question about prices and terms, a super-fast and competent reaction is more important than ever.

But how does a practical solution look like once a customer contacts an insurance broker via his/her website or on the phone? How can insurance brokers practically advice the customer and discuss contract details or conditions of the insurance contract when not being in the same place. Is this even possible without an appointment? Yes, and here comes the solution!

Answer your customer request directly from your website

We offer you a new software tool for InstantLiveDemonstrations and InstantLivePresentations tailor-made for exactly the situation.
Out tool complements the toolbox for the digital sales strategy for insurance brokers. It solves the fundamental problem for insurances to archive fast and efficient conversions over the digital channel while maintaining a good customer relationship.

Here is how it works: The customer requests an InstantLiveDemo directly e.g. over the website or from an email you sent. Once you get the request, your team can directly enter into the conversation. A real-time alert informs you or your team about the request and gives you the opportunity to react in two ways: to call the customer and start the InstantLiveDemo. You can do this immediately and do not have to schedule an appointment. The software layer enables you to present you insurance solution and immediately answer additional questions directly from your browser, screen or out of a software. E.g. you show your insurance solution on a share screened and explain it in order to close the sale.

A fast and informative reaction for customer requests is the key for success in sales this new tool enables your insurance office.

 

 

see InstantDemo in action

 

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